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Bola Akingbade

BAMEI

Bola Akingbade Marketing Excellence Initiative

About BAMEI

Bola Akingbade Marketing Excellence Initiative ( BAMEI) is an initiative to celebrate, iconize, and epitomize what Mr Bola Akingbade represents as a world-class marketing strategist who is genuinely committed to capacity building, talent development, intellectual best practices, and sustainable impact.

BAMIE aims to celebrate excellence in Marketing Practice, Education, and Research.

Core Area Of Impact

BAMIE focuses on 3 core areas of impact

Academic awards - schools & professional groups

PhD/Masters Research grant in Marketing

Thought leadership on the future of Marketing

recent award schemes

Some of its recent award schemes are below

Orange Academy Bola Akingbade Best student in Brand Management Annual Award

University of Lagos Best Student in MSc. Marketing course at the University Annual Graduation Event

Bola Akingbade Award for Best Advertising Idea targeted at interns and young advertising practitioners as part of the AAAN LAIF event

Ahmadu Bello University Bola Akingbade Best Student in Marketing Department Annual Award

  • In addition, BAMIE has kicked off its PhD/Masters Research Grant of up to 2.5million to support academic researchers who seek to document and study the works of Mr Bola Akingbade at the Nigerian Breweries and MTN.

  • The core research focus may include vertical-based application of Marketing principles : a case study of Bola Akingbade's marketing approach in telecommunications and fast moving consumer goods.